![]() Functional benefits Contains guarana, ginseng and ginkgo Zero sugar options Rockstar Life is your stage. Scientifically formulated to deliver an energy punch for active and busy people from athletes to rock stars. The new range has performed well in consumer testing (with 56% saying it improved their perception of the brand ”. Rockstar contains a potent herbal blend of guarana, ginseng and ginkgo. Energy drink Rockstar has relaunched less than a year after being acquired by PepsiCo for 3.85bn (£2.78bn). Rockstar Refresh is an invigorating new energy drink with refreshing flavours that defies energy drink taste expectations. To support the launch, Rockstar Energy will be launching an above the line campaign with out of home media, PR, instore and digital campaigns from May.įrom February, the brand will be handing out over four million free cans across 10 city centres, throughout the year, showcasing all the bold flavours Rockstar has to offer, to attract more consumers to the category.īen Parker, retail commercial director at Britvic, said: “Consumers are on the lookout for healthier drinks choices that don’t compromise on taste. With 66.9% of sales in the convenience channel now going through as PMP ( IRI), Britvic claims Rockstar Watermelon & Kiwi PMP is set to drive impulse purchases and bring new shoppers into the category. Watermelon & Kiwi (rrp £1.29) will be available across all channels from April 2023 in a price-marked-pack (PMP) format. Designed for those who lead active lifestyles, from athletes to rockstars. Strawberry & Lime (rrp £1.35) will be hitting Tesco shelves from the beginning of March 2023 before rolling out to the wider market in April. This potent energy drink will have you feeling like a. Bottled Beverages, Water & Drink Mixes Energy Drinks Enjoy fast, FREE delivery, exclusive deals and award-winning movies & TV shows with Prime Try Prime and start saving today with Fast, FREE Delivery One-time purchase: 22.56 (0. for years: on one hand, there’s the long-standing Red Bull that continues to account for a lion’s share of the. Offering more choices for consumers, Rockstar Energy is well placed to tap into increased consumer demand for lower sugar options, as part of Britvic’s Healthier People sustainability agenda, and help drive sales for retailers. Energy drinks have remained a robust, yet hyper competitive market in the U.S. Rockstar Refresh is high in vitamin C, zero-sugar and only 21 calories per can. PURCHASE, N.Y., Feb.1, 2022 /PRNewswire/ - Designed to give you the right amount of caffeine when you need it, Rockstar Energy Drink is creating a new kind of energy drink with the launch of. 21.95 New 8 FULL Cans 16 oz ROCKSTAR BOOM WHIPPED ORANGE Energy Drink FRESH GRAPHICS. ![]() Rockstar Energy is expanding its range with the launch of zero sugar Rockstar Refresh in Strawberry & Lime and Watermelon & Kiwi flavours. Best Selling Rockstar Hardcore Apple Flavor Energy Drink Can - 16 fl oz.
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